2 Minute Drill: Yona Shtern, CEO, Beyond the Rack

January, 18th 2011

Beyond the Rack is an invitation-only shopping site that offers designer brand apparel, accessories, beauty and home decor at up to 70% off retail prices.  Headquartered in Montreal, it has over 2.5 million members since opening "its doors" in April, 2009.  Their founders, Yona Shtern and Robert Gold have a combined 40+ years of fashion experience, including a post held by Shtern as VP of Marketing for Saks Fifth Avenue.

In our 2-Minute Drill, CEO Yona Shtern describes the integral role OFFPRICE plays in their buying.

How did Beyond the Rack learn about OFFPRICE as a resource for their merchandising operation?

Our buyers routinely attend trade shows and vendor fairs to find new vendors and sources of off price goods.  Many of our buyers come from the off price industry and know of the OFFPRICE Show.

What impact does OFFPRICE and using OFFPRICE vendors have on your business?

OFFPRICE is a unique one-stop shop for new deals and new vendors.  New vendors are the lifeblood of our business.

What are some of the great buys you make at OFFPRICE (i.e. categories, products, brands, etc.)?

Beyond the Rack works with over 2,000 vendors spanning 10 different product categories - from apparel and accessories to home, consumer electronics and gift.  Many exhibitors from OFFPRICE are among our established vendor base.