Rate Information

Publishing Cycle
Issue 12.1: January 21st, 2009 (prior to February Las Vegas show)
Ad material deadline: December 17th, 2008
Issue 12.2: May 8th, 2009
Ad material deadline: April 20th, 2009
Issue 12.3: July 29th, 2009 (prior to August Las Vegas show)
Ad material deadline:July 6th, 2009
Issue 12.4: November 19th, 2009 (2010 Resource Guide)
Ad material deadline: October 29th, 2009
Ad Dimensions (inches)
Ad Size Width Height
1/6 Page 2-1/4 4-3/4
1/4 Page 4-3/4 3-1/2
1/3 Page (vertical) 2-1/4 9-7/8
1/3 Page (square) 4-3/4 4-3/4
1/2 Page (horizontal) 7-1/4 4-3/4
1/2 Page (vertical) 4-3/4 7-1/4
2/3 Page 4-3/4 9-7/8
Full Page 7-1/4 9-7/8
Two Page Spread 15-5/8 9-7/8
Insertion Rates and Frequency Discounts
Ad Size 1x 2x 3x 4x
1/6 Page $250.00 $238.00 $228.00 $215.00
1/4 Page $584.00 $561.00 $528.00 $502.00
1/3 Page $668.00 $641.00 $608.00 $574.00
1/2 Page $1,057.00 $1,015.00 $962.00 $909.00
2/3 Page $1,339.00 $1,285.00 $1,219.00 $1,152.00
Full Page $1,781.00 $1,710.00 $1,621.00 $1,531.00
Two Page Spread $2,950.00 $2,832.00 $2,684.00 $2,537.00

Frequency discount
Frequency discount is based on multiple insertions. Dollar amount represents the cost per insertion (e.g., 1 / 3 page rate for two consecutive insertions is 2 x $570 or $1,140). Insertion order contract must be signed prior to first insertion. Advertiser will be billed on a per issue basis.


262.782.1600
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